Marketing and Planning Manager, ISV & Developer Relations, IBM Europe
Nirit Icekson is the Marketing & Planning Manager for IBM, ISV & Developer Relations in Europe, responsible for IBM‘s planning and marketing activities with start-ups, ndependent software vendors (ISVs) and corporate developers. Helping generate joint business opportunities for IBM and the European start-up and developer communities, with customers world wide. Nirit is also responsible for building IBM’s awareness and joint activities within the academic arena, as well as venture capital groups across Europe. Previously Nirit was Business Development and Operations Manager for South West Europe.
Prior to her roles in ISV & Developer Relations, Nirit led IBM Global Services and Enterprise Marketing in Israel, responsible for all marketing, planning & execution activities.
Before joining IBM Nirit was the owner and CEO of “Kivun Strategies”, a creative marketing communication company specializing in B2B markets. Her marketing professional career started as a copywriter and creative manager responsible for many well known campaigns in Israel and the USA.