Vice President Marketing, Communications & Citizenship IBM Germany
Peter heads IBM Germany‘s Marketing, Communication and Citizenship mission. He has over 25 years of experience in Information Technology, with a particular emphasis on software and marketing. He has held roles in Finance, Operations, Business Development and Marketing.
Peter has been working in national as well international capacities, which had him located in Germany, U.S., France and Switzerland at times.
Peter is a strong believer that CMOs and businesses in general should understand the customer as an individual, create a system of engagement that maximises value creation at every touch, and design a culture and brand so they are authentically one.